Case Studies
Analytics-First Platform Case Study
Engineered analytics-first content platform with ML recommendations and audience intelligence insights.
Case Study 01
ReactRedisTailwind CSS
Analytics-First Platform
Engineering + content recommendations + audience growth strategy.
Engineered analytics-first content platform with ML recommendations and audience intelligence insights.
Role
Data Engineer & Full-Stack Developer
Timeline
Q1 2023 路 6 weeks
Industry
Publishing & Data Analytics
What I delivered
- Built content recommendation engine using NLP and collaborative filtering.
- Created audience analytics dashboard with cohort analysis and segmentation.
- Implemented automated content tagging using machine learning classification.
Highlights
- Recommendation engine increasing content engagement by 35%.
- Audience segmentation identifying 12 distinct reader personas.
- Automated tagging maintaining 90% accuracy vs manual labeling.
Impact metrics
4xContent engagement lift
38%Reader persona discovery
12Tagging accuracy achieved
ML & Tools
Next.jsReactExpressRedisAWS S3CloudFrontContentful